While moderated, Titleist employees generally don’t respond. As an end user I’m not responding with other than conjecture. The urethane covered balls have been developed to very tight quality standards. Adding a color is not a simple exercise Based on marketing by Titleist for potential market size and degree of difficulty., they may extend the AVX line. Just not any time soon.

My wife and daughters all play, I would LOOOVE to see more pink ball options for them.

At this time, your best choice is to order AVX with pink text on the ball.

Did research and Titleist did make "Velocity" pink balls in the past, have been discontinued but are available on eBay. Also available on that site are refurbished Titleist tour pink balls. Me, not a fan of eBay. I do not shop for golf products on that site. For you information only, not an endorsement.

Something worth considering, but at this point Titleist is only making white and yellow in their premium golf balls, most likely based on supply and demand. Cheers.