You care about your game. And you should. You put a lot of yourself into it – your time, your effort, your emotional investment. Because golf rewards those who are passionate. The hours on the practice range and putting green. The swing drills in front of the mirror. The extra reps in the gym. They all contribute and help you to be a better golfer today than the golfer you were yesterday.
At Titleist we understand your passion and we share your dedication. Like you, we are fueled by a desire to outperform. Not to merely stay ahead of the competition, but to surpass ourselves. That's the true challenge. It's a long-standing principle at Titleist that we will never release a new product unless it clearly outperforms the model that came before it. With the introduction of the new 2023 Pro V1 and Pro V1x golf balls, we've succeeded in raising our own bar even higher. These are the highest performing golf balls to ever bear the Titleist script and they will help you to achieve new heights, as well.
NEW HIGH GRADIENT CORE TECHNOLOGY – GREATER LONG GAME DISTANCE
The reformulated solid core of new Pro V1 and the dual core of new Pro V1x both feature high gradient core technology.
Through changes to chemistry and process, Titleist golf ball engineers have been able to develop cores that are relatively soft in the center and then become progressively firmer as you move out towards the outer boundary of the core. This creates a hard-over-soft material relationship within the engine of the golf ball that reduces spin on shots played with the driver, metals and long irons.
On its own, low spin is no guarantee for more distance. Distance is a function of harmonic speed, launch and spin and for both Pro V1 and Pro V1x, there was a very narrow window of opportunity where lower spin could lead to greater distance. It was essential that any added distance not come at the expense of any other performance attribute. We refused to sacrifice on precision, control or feel in any other phase of the game.
Achieving more distance required a precise balancing act between every component in each model's construction. To maximize initial ball speed, Titleist engineers applied a high flex modulus casing layer around each model's core. In the case of Pro V1x's dual core, a larger diameter inner center was needed to find the sweet spot regarding spin rate for X's launch conditions. And while the essential dimple patterns for each model remain the same (388 tetrahedral dimple design for Pro V1, 348 tetrahedral dimple design for Pro V1x) Titleist scientists went through an exhaustive process to refine the dimple depths and edge angles on each pattern, optimizing the peak height, distance and descent angles for each model's specific flight window.
The final result? All the components in the construction of new Pro V1 and Pro V1x work together in concert to give you more distance where you want it – off the tee and on your longer shots – while maintaining all the spin and Drop-and-Stop performance where you need it – on your iron approaches and finesse wedges around the green.
REDUCED LONG GAME SPIN AND OPTIMIZED AERODYNAMICS – TIGHTER SHOT DISPERSION AND GREATER CONSISTENCY
As Titleist R&D entered latter stages of new Pro V1 and Pro V1x development, it became evident that their efforts to reduce long game spin and optimize aerodynamics had produced an important secondary performance benefit. Prototype testing with robot hitters showed that the dispersion patterns of new 2023 Pro V1 and Pro V1x were tighter, and more consistent than their predecessors.
The 388 and 348 tetrahedral dimple patterns that were first seen on 2021 Pro V1 and Pro V1x were a breakthrough with regards to flight symmetry. The flight of 2021 V and X were both remarkably stable and consistent. But when these patterns were applied to the lower-spinning constructions of new Pro V1 and Pro V1x, there was even less shot-to-shot variability – both in terms of left-to-right dispersion as well as short and long of target.
What does this mean for you? The new Pro V1 and Pro V1x fly truer and more predictably. Your good swings will be rewarded with pinpoint accuracy and your misses will wind up closer to your intended targets, too. This advantage will be even more noticeable in windy conditions. Your shots will pierce through headwinds, carry expected distances and be less affected by crosswinds. In general, you'll find more fairways, hit more greens and have more scoring opportunities every round you play.
PROPRIETARY THERMOCAST URETHANE COVER FORMULATION – UNRIVALED SHORT GAME CONTROL
From the outset of 2023 Pro V1 and Pro V1x development, we knew that one performance characteristic needed to stay consistent – the short game performance of Pro V1 and Pro V1x. Testing and player research repeatedly informed us that V and X strike the right chord when it comes to soft feel, spin and greenside control.
Short game performance is most dependent on the golf ball's cover and the legendary spin and feel of Pro V1 and Pro V1x can be credited to the proprietary cover formulation and casting process that Titleist employs in our premium performance golf balls. In this process, two urethane components are mixed, cast onto cased golf ball cores and cured.
Unlike thermoplastic urethane (TPU), the thermoset urethane we create in this process allows us to customize a wide range of formulations for specific model requirements. The process allows us to develop golf ball covers that are remarkably soft (which results in exceptional short game spin) but which are also extremely durable (providing greater value by extending the product’s play life).
It's not the easiest way to create a golf ball cover, but Titleist R&D designs and develops upon performance. We don't design upon ease of manufacturing. We don't design upon cost. In our view, when something is truly better for golfers, any extra cost and effort is worth it.
Click here for a virtual tour of Urethane Cover Casting Operations at the Center of Titleist Golf Ball Technology, Titleist's Ball Plant 3 in New Bedford, MA
We value and rely on the feedback we receive from golfers at every level of the game – from champions on the worldwide tours, to PGA club professionals, to competitive and aspiring amateurs alike. Every voice is important to us because every golfer's game is important to us.
Before the new Pro V1 and Pro V1x could earn the Titleist script, their quality and performance had to be tested and validated. This process started in our laboratories and test facilities, but machine testing was only the beginning. Every day, Titleist R&D continued their ongoing conversations with players across the worldwide professional tours, collecting their feedback, sharing ideas for product improvement and testing iteration after iteration of prototype models.
Those efforts were mirrored by members of the Titleist Sales team, who seeded prototype models and gathered insights from PGA club professionals and elite amateur players. And to validate 2023 V and X performance from an even broader range of dedicated players, Titleist Golf Ball Marketing provided thousands of prototype dozens to avid golfers in the Team Titleist community and then followed up with detailed interviews and feedback surveys.
Throughout this extensive testing and validation process, the insights and feedback that golfers shared helped inform our design choices and guided our path from early prototypes to the final, ideal renditions of Pro V1 and Pro V1x that are now arriving to your local golf shop. Input from players is an essential ingredient in advancing the #1 ball in golf because we need to know that our products succeed in the real world – for all golfers, in any playing conditions, for any shot imaginable and no matter how high the stakes.
When you tee up the new Pro V1 or Pro V1x, play with confidence because, as golfers like you have confirmed, we've made good on our promise to outperform.
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New Pro V1 is the first, best choice for the majority of golfers with the greatest combination of flight, spin and feel – now with more speed than ever. Pro V1 rewards players with longer, more penetrating flight on long game shots, along with unrivaled greenside spin and control.
New Pro V1x gives players who prefer high flight and spin the performance needed to attack every green – now with more speed than ever. Pro V1x elevates players’ games with high, longer ball flight on long game shots and outstanding greenside spin and control.
Click here to learn more and to place your order for New 2023 Pro V1 and Pro V1x golf balls.
If you'd like to know which model is right for you game, visit our Golf Ball Fitting & Education Resources, where you can schedule a live, one-on-one virtual golf ball consultation with a member of the Titleist Golf Ball Fitting team and access the Titleist Golf Ball Selector Tool.